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Pepsi is taking an audacious swipe at Coke's polar bears | Business Insider

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
LARA O'REILLY

The rivalry between cola giants Pepsi and Coke has long been fierce — and now Pepsi is cranking it up gear.

On Monday, Pepsi launched a new ad campaign, created by ad agency Motive, that takes direct aim at two of Coke's biggest recent marketing efforts, AdAge reports.

http://www.businessinsider.com/pepsi-ad-pokes-fun-at-share-a-coke-and-coca-colas-polar-bears-2015-6
 

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